
EMBRACE THE CHALLENGE
You Can Do Hard Things
Embrace The Challenge was born from the shared belief that success is built through mindset and preparation and now sits at the heart of our 2028 Vendée Globe campaign.
We all face challenges in our lives. I'm proud that we can use elite offshore racing as a platform to show that mental performance can be learned and is a crucial ingredient for success in sports as well as business.”
OLIVER HEER
Skipper

OUR 3 PILLARS OF IMPACT
Connecting Sporting & Business Performance
Champion how mindset fuels business growth, bringing employees together as one team with a vision.
Empowering Individuals
Share the tools to help individuals embrace their own challenges and do hard things.
Sustainable Performance
Pursue performance responsibly, recognising long-term success requires climate-conscious choices.

CHAMPIONING A PERFORMANCE MINDSET
Sport, especially elite-level ocean racing, is about performing in complex situations, dealing with uncertainty, making decisions with incomplete information – all whilst under sustained pressure.​
Through his experiences at sea, often sailing solo for prolonged periods, Ollie has learned that overcoming challenges involves accepting the situation, finding your purpose and maintaining self-belief even when progress feels difficult.
By sharing Ollie’s authentic experiences and practical tools for mental performance, we will champion mental strength and positive mindset as learnable skills, to empower individuals and organisation to embrace their own challenges and turn obstacles into opportunities.







